What is the role of a broker in insurance?

The role of a broker in insurance is to represent clients and find suitable insurance policies from multiple insurers. Brokers act as intermediaries between clients seeking insurance coverage and insurance companies that provide those policies. They assess the needs of their clients, recommend the best coverage options based on those needs, and provide access to various insurers to find the most appropriate policies.

This role is essential, as it allows clients to benefit from a broader selection of insurance options beyond what any single insurer might offer. By working with multiple companies, brokers can compare policies, coverage limits, and premiums, ultimately helping clients make informed decisions that best suit their risks and budget.

Brokers are not primarily legal advisors, nor do they manage claims or handle proprietary products from one insurer alone. Their focus is on the client's best interests in identifying and securing the right coverage.